Urbn Coal Fired Pizza

Marketing direction & Graphic Design

Artisan-style pizza restaurant and bar focusing on specialty pizzas, craft beer and cocktails. Urbn had the challenge of taking a simple pizzeria concept and developing it further as a dining destination with a casual social atmosphere. Marketing direction focused on food and beverage, and all event and specials reiterated the quality of the product. Beer events and cocktail events reiterated the brand as a go-to stop to try new drinks. New pizzas were promoted as "Chef's Specials." Multiple branded tee-shirts were given to team members at employment and were encouraged to rotate shirts in their weekly attire. Brand recognition was the goal, so people even outside of the area would be familiar with the brand.